Ukrainian Law Blog
Freedom means the supremacy of human rights everywhere
Monday, February 12, 2018
Are We Running out of Trademarks? An Empirical Study of Trademark Depletion and Congestion
American trademark law has long operated on the assumption that there exists an inexhaustible supply of unclaimed trademarks that are at least as competitively effective as those already claimed. With respect to word marks in particular, the conventional wisdom holds that we will always enjoy a surplus of preexisting words, and in any case trademark adopters can simply coin new words, the supply of which is thought to be effectively
“infinite.
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